Destacado

About “El Plan B”

Plan B is a new model of creation, co-creation and crowdsourcing within the music industry, meaning a revolution in the use of talent from the Net to create songs. It also means a new way of discovering talent in a time when record companies and industry leaders are not betting on new artists.

At the same time, it is a revolution in the way in which sponsorships had been carried out until now. Today, seven out of ten brands sponsor a musical event, but they don’t take advantage of it. However Plan B has demonstrated how through the brand’s content you can go from advertising to generating contents directed towards entertainment (Branded Content).

The overcoming of conventional forms of advertising, marketing and communication is a reality backed up by the growing diversity of formulas which appear, spread, are copied and saturate the music scene in general and advertising in particular. From this coexistence and connection between media and advertising, and as an answer to the adaptation to the new context, new fields arriving from USA are becoming a reality in our country: advertainment, marketainment, brand placement, transmedia or hipermedia contents, and a whole series of new phenomena within the generating of contents.

It is clear that the desire, and mostly, the possibility of the users’ involvement in the social web have changed the way in which companies relate to their different audiences in the generating of contents and the creation of value through these same contents. However, on its way to this open and integrating company of social platforms, that relationship becomes most meaningful when the user has the chance to be involved in making decisions, in generating the content, and in co-creating, launching and testing the products in the company’s chain value, etc.

This way, Plan B becomes of vital importance for the brand as well as for the music industry itself. The awards it has been given in its first year running in Spain are proof of this:

Advertising: Golden Sun Award in El Sol, Golden EFI to Efficiency in the Media, Best Emerging Digital Project Award at the Inspirational IAB Awards (where it has also been awarded a Gold Award for Media Content and a Bronze Award for Best Integrated Company).

Music: 3 nominations for 40 Principales Award, winning Best Dance/Pop Project.

Lead the Way and Gimme the Base DJ reached Top1 at 40 Principales, spanish most important radio station
Also both songs in the #1 and #2 in EuropaFM Hits
Three songs in the iTunes Top 4
“Lead the way” stayed more than three weeks the Number #1 on iTunes, and one of the songs more sold on iTunes Spain
“Lead the way” was the third song radiated in Spain in summer 2011
The Plan B songs appear in 12 music compilations

Internet and Social Networks: